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Printing 101 – Understanding how Printing works

Printing has evolved over the last decade and now individuals as well as businesses are slowly moving away from offset printing to digital printing to suffice their different needs. Let us understand how printing really works:

  1. Printer: First things first, you will need to choose a good printer who can offer you good quality printing, can offer printing for different mediums like billboards, building wraps, vinyl signage etc. The printer should also be able to guide you through this process and offer you a solution within your budget.
  2. Large format: You need to identify whether you need large format printing or small format printing. Large format printing will use Thermal or Piezo technology. Thermal technology will offer you high print speed and cost effect user replaceable print heads. On the other hand Piezo technology offers a gamut of several colors, and has a low maintenance requirement.
  3. Material: One of the most important aspects of printing is the material being used. Will you be using papers, which are good for magazine and newspaper or flyer printing? Paper is also available in different GSM and quality. If you are looking to print banners or billboards then you can do the same on cloth or vinyl. Vinyl will cost more than cloth but will be more durable and bring out real life colors.
  4. Inks: Inks are important to printing and you will need to choose whether you are using 1-color or multi-color. If you are using multi-color then the cost of printing will be higher depending on the number of prints you will be taking out. But then the advantage is that multiple colors will also make your advertisement stand out as opposed to a single color advertisement.

Printing Services:We provide cost effective quality Digital & Full Color Large Format and Offset Printing services for Posters, Banners, Flyers, Brochures, Business Cards, Booklets, Manuals and More.

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From the Blog

Having effective outdoor advertising would require not just sending across the message you want to convey to your targeted clients. Apart from compelling and creative content that would catch the attention of your potential customers, you also have to make sure that the material that you intend to use for you advertising is cost effective
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