Images, images and more images! That’s what makes an advertisement eye-catching. Whether you are using a billboard or a building wrap, the type of image you put up can make a lot of difference. Here are some tips that will help you in making eye catching advertisements:
The first and the foremost thing are to use high impact images. The image should be bold, should project a positive image of the company and highlight the product with a proper mix of boldness as well as subtleness.
There are times when you don’t have to use any other image except for your logo. The premise for this is that when people come across a billboard that has nothing but your logo; it creates curiosity, which is an important catalyst for the success of advertising.
Depending on the product or the services that you want to advertise for, you can keep changing your images. For this, you will need a concept. Ensure that your concept is flexible and dynamic. A dynamic concept means that using the same concept, you can make several advertisements and each of the advertisements will have different images. This will call for customer or audience attention.
Don’t always follow the norm – sometimes you will need to think out of the box. For example: There is a famous antismoking campaign that was aimed at pregnant women. The advertisement shows a B&W picture of the baby who has a lit-up cigarette hanging from of his mouth. This is quite an eye catching visual because the image is larger than life and the tag line makes the impact harder and stronger by saying: “Smoke when you’re pregnant and your baby smokes with you.”
This is one of the most important aspect – the more creatively you think – the more eye catching your advertisement will be.
