Advertising Tricks and Techniques
Outdoor advertising and media is a great platform for reaching out to several types and segments of audience. According to a research, 86% of outdoor advertising makes different brands stand out in Australia. According to another report by OMA or outdoor Media Association, the total outdoor media revenue generated in the first and second quarter of 2008 is $217.4 million as compared to $195.8 million in 2007. According to OMA, there has been a 15% jump in large format advertising including billboards. The revenue generated through billboards, building wraps and other large format of outdoor advertising was $74.6 million in the second quarter of 2008 as compared to $64.8 million in the 2nd quarter of 2007.
If you are planning to go outdoors for advertising then here are some tricks and techniques that will come in handy:
1.Choose different mediums for advertising like billboards, building wraps, vinyl signage, and Fence wraps. The idea is to be everywhere but at the same time use different mediums for capturing different types of audience.
2. Use intelligent and innovative copy. The more innovative your copy is; the more people are going to view your advertisement. This will increase visibility and the audience will be able to relate to your ad with ease.
3. Your logo and the name of the company should be visible. Make it bold or bolder so that your audience can relate to it. For example: whenever people see the swoosh they can relate to Nike.
4. Placement of the advertisements and the timing is equally important. For example: If your product is chocolate then you can place it near supermarkets, children’s parks, restaurants, etc, and you can launch it before Christmas. This will ensure that the sales of your product are good.
5. At the end of the day, monitor the visibility and viewership of your advertisements and keep a tab on what you competitor is doing. This will help you to keep ahead of competition.