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Outdoor Billboards, What Are My Options?

Outdoor advertising is one of the oldest forms of advertising and is still quite popular although the vehicles have changed or evolved over a period of time. In fact, according to several surveys it has been noticed that outdoor billboard advertising is one of the most effective as well as cost-efficient medium for entrepreneurs or businesses across the world. It is one of the effective outdoor advertising vehicles that can reach out to the targeted consumers with ease.

In a recent survey conducted by the Outdoor Advertising Association of America, it is estimated that businesses in the US have spent in excess of $5.5 billion on outdoor billboard advertising in 2007. According to the Outdoor Advertising Association of Australia, it is estimated that the spent on outdoor billboard advertising has been $380 million in 2007 and it is increasing. In fact, media buyers in Australia feel that there is a lot of potential for the outdoor billboard advertising market. The Outdoor Advertising Association of Australia recently found out that almost 91% of all media planners as well as buyers have a high recall value of a particular campaign. This is definitely a win-win situation for outdoor billboard advertising.

Now if you are planning to allocate your budget to outdoor billboard advertising then you have several options.

Posters is the most common form of outdoor billboard advertising and is generally displayed in most industrial and commercial areas as well as on the primary arterial roads. Posters are normally smaller in size than hoardings and can be viewed by commuters and area residents. It will also get you pedestrian exposure.

If you are not interested in posters and want something more dynamic then the digital billboards, mechanical billboards and mobile billboards would be a great option. You can also choose the traditional billboards, which measure up to 14’x 48′ (height x width).


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Having effective outdoor advertising would require not just sending across the message you want to convey to your targeted clients. Apart from compelling and creative content that would catch the attention of your potential customers, you also have to make sure that the material that you intend to use for you advertising is cost effective
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