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Knowing how to spend your Advertising Budget

All the companies or individuals provide for advertising budgets to create brand awareness and proportionately increase the sales of the product or service offered to their customers. However it is highly important to know the method of spending advertising budgets fruitfully for the desired results. There should be no quarter for indiscriminate spending of the ad budget without producing any tangible benefits to you. The following factors must be kept in mind while spending advertising budgets for effective results.

Factor # 1:
Prepare a marketing plan consistent with the objectives of your organisation. The advertising plan must only supplement the marketing plan by providing that little bit of assistance in creating an awareness and brand image in the market.

Factor # 2:
You must clearly define and identify your real customers who must be targeted with your advertising campaign. This makes the task of targeting them effortlessly and also does provide the clues to reach them purposefully.

Factor # 3:
You must clearly chart out the unique selling point of your product or service that can be highlighted in your ad campaign. Your strengths and features must be spelt out succinctly in the ad copy for achieving better results. The focus on your core idea helps to penetrate the market and generate interest from the customers.

Factor # 4:
You can select an appropriate media that provides the maximum reach and contact with your customers. The budget to be allocated to each media can be decided based on the forecasted results anticipated from each source and can be changed depending on the results achieved by you.

Factor # 5:
You must time your advertising schedules so that they are visible and seen by your targeted customers. This enables to keep track of your expenditures and the resulting sales that emanate from your advertising scheduling.

Factor #6:
You should always track the response to the advertising campaign for fine tuning it if necessary to get the optimal results.

All these factors help to spend your advertising budget prudently and derive the benefits that accompany the program.


Experiential Marketing – Impetus is a steadfast team of highly experienced individuals who together are able to design and deliver specialised event sampling, road shows, and promotional campaigns throughout the UK

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