Finding the right outdoor advertising for your advertising needs
Outdoor advertising is another vehicle of advertising as a whole. There are different types of advertising mediums and each has separate vehicles, which can be used to cover different verticals. For example: Print advertising includes different mediums like outdoor and standard. Standard advertising will include vehicles like newspapers and magazines while outdoor will include billboards, fence wraps, building wraps, vinyl signage, and printed silt fence.
Now each of the above outdoor advertising vehicles creates a different impact and caters to a different type of audience. In order to know which of these are perfect for you or your business, you need to know about them. Let’s take a look:
Billboard: This is the most popular and common mode of advertising. There are different types of billboards you can use including the traditional PVC vinyl sheet billboards, the multi-message billboards or mechanical billboards, the LED or digital billboards, mobile billboards, and sidewalk billboards. If you are looking to target a large audience then this will create the necessary impact.
Fence wraps: Fence wraps are great vehicles of outdoor advertising especially because they act as a fence as well as a medium for advertising your business, logo or product. The good thing about fence wraps is that you can use them indoors as well. These are mostly used in venues for different events like sports, music concert, game show etc.
Vinyl signage: This is one of the most popular, economical, and effective medium of outdoor advertising. Some of the commonly used sizes are 18″x36″, 2′ x 4′, 2′ x 6′, 2′ x 8′, 2′ x 10′, 3′ x 6′, 3′ x 8′, and 3′ x 10′. This is a great medium for targeting local customers.
Building wraps: Building wraps are used mostly for making a bold statement. They can be customised depending on your requirement and they are expensive too. You can use them as a decal and stick them on a building that is 10 floors high so that your targeted audience can see the advertisement 10 miles away.