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How to Get the Most Attention to Your Billboard Sign

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When I receive junk mail, the first thing I do is throw it in the trash with barely a glance.  Try doing that with a billboard.  Billboards are huge and you can’t simply toss them aside.  Once a billboard is created, it can be used again and again.  So, utilizing billboards as part of your advertising strategy is a cost-effective way to get the attention of a diverse group of drivers.  Drivers of all ages and economic class hit the road on a daily basis for work, school and play activities.  You can target a high-traffic area or a specific audience based on location.  Billboards can also be used to direct people to your place of business by noting an exit number, for example.  They are designed to grab people’s attention by being visually appealing and creative.  Billboards give regular exposure to your brand and they are available 24/7.

Because we can’t count on traffic bottlenecks, billboards must be designed to relay quick messages.  When designing a billboard, make sure you keep the content simple and short.  Remember, your target audience could be driving by pretty quickly and may not have a lot of time to read.  Ads that focus on attractive images, instead of working solely with text, are best.  Use contrasting colours and big fonts in order to facilitate reading.  Stick to a central message.  What do you want readers to get out of your ad?   What should they do with the information you convey?  It’s important for your call to action to be visible and clear.

AdpHence can help you get maximum exposure.  If you are interested in a billboard skin, visit us online at http://www.adphence.com.au/products/billboardwrap-billboard-skins.  You can also contact us by phone at 1300-765-767 for a FREE QUOTE or for more information on our wide array of products.  We are happy to help you!


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