5 Cheap Advertising Ideas
No matter how much money is spent on advertising, the end result must increase the brand awareness and recall to call the program a hugely successful one. An advertising campaign must produce the desired results consistent with the goals of the organisation or the individual who have ventured to try out advertising for their products or services. Here are some cheap and effective advertising ideas that immensely help individuals and small businesses who can capitalise on the gains provided by them.
Idea # 1:
Use all the outgoing office stationary like letter heads, envelopes and business cards in the space available to strongly convey the advertising message of your company. This saves substantial amount of money and effectively reaches the targeted customers. You can also change the advertising content on them to further improve the prospects of the company.
Idea # 2:
You can choose article writing as a tool to reach out to the prospects by highlighting the benefits and features of your product or service. Your knowledge of the topic enables to write authoritatively on the subject and initiating discussion on the topic provides a chance to convince the prospective customers.
Idea # 3:
Register in the business forums that have good traffic and post periodic messages related to your company. You can use your signature file for providing information on your products. This is an ideal way to target customers related to your products and creates more interaction with the clients.
Idea # 4:
Periodical release of press notes helps to reveal your latest products and the innovations without any effort. You can also furnish information on the technological advances and the efficiency of your products to the public.
Idea # 5:
Free offers at events and trade fairs are useful to generate interest in your products. They can also be given away while making purchase of your other products to increase sales. Freebies can be given with other fast moving products which enable to penetrate the market quickly.
These cheap advertising ideas can be implemented easily at no great cost which benefits your business considerably.